PRIVACY POLICY

This Privacy Policy sets out how RiverActive Co. Ltd ("Company", "We", "Us", or "Our") collects, processes, and protects any personal or technical data gathered when you visit https://riveractivegame.com ("Website").

As a free-to-play social casino entertainment website requiring no user registration, deposits, or financial accounts, we practice strict data minimization. We only collect the minimal technical data necessary to deliver responsive gameplay, preserve age verification, and prevent abuse.

Depending on your interaction with the Website, we may process the following limited categories of information:

• Technical & Device Information: Internet Protocol (IP) address, browser type and version, device hardware model, screen resolution, operating system, and language preferences.
• Usage & Interaction Data: Pages visited, duration of visit, simulator load triggers, filter selections, and navigation paths.
• Local Preferences (Storage): Locally cached keys indicating 18+ age verification status and cookie consent preferences.
• Direct Communications Data: Your name, email address, inquiry subject, and message content when submitted voluntarily via our contact form.

Under Article 6 of the UK General Data Protection Regulation (UK GDPR), we rely on the following lawful bases:

• Legitimate Interests: To maintain website security, optimize server performance, prevent distributed denial-of-service (DDoS) attacks, and analyze aggregate traffic trends.
• Compliance with Legal Obligations: To verify that users declare they are 18+ prior to accessing social gaming content.
• Consent: When you voluntarily submit a message through our contact form or accept non-essential analytical cookies.

The data collected is utilized solely for legitimate operational purposes:

• To render HTML5 social game simulator frames and optimize graphic assets for your device.
• To respond to user inquiries, technical feedback, or partnership requests sent via email.
• To enforce our 18+ age requirement and monitor compliance with our Terms of Service.
• To diagnose server errors and maintain cybersecurity defenses.

Our Website utilizes small text files known as cookies along with HTML5 LocalStorage:

• Essential Cookies & Storage: Strictly necessary for site operation, such as remembering your 18+ age verification status (rag_age_verified) and your cookie preferences (rag_cookie_consent).
• Performance & Analytics: Aggregated, anonymous metrics that help us evaluate popular game titles and page responsiveness.

You can modify or disable cookie storage at any time through your browser settings. However, disabling essential storage may require you to re-verify your age on each visit.

Our Game Simulator opens demonstration builds hosted on secure public servers operated by game developers. When you play a demo, the third-party provider may process technical telemetry (such as session tokens and display dimensions) necessary to render game reels.

We advise reviewing the privacy policies of individual game providers for detailed insight into their independent telemetry practices.

When you navigate to Google Play to download Cluck & Road King, your installation, app permissions, and device diagnostics are managed directly by Google Play and the app package publisher according to Google's privacy framework.

RiverActive Co. Ltd never sells, rents, monetizes, or trades your personal information to third-party advertisers or data brokers.

Information is disclosed only under strict parameters: (a) to reputable cloud hosting providers bound by confidentiality and data processing agreements; (b) where required by UK law, court summons, or regulatory authorities; or (c) to protect the vital rights and cybersecurity of our users.

Our primary servers are hosted in secure data centers within the United Kingdom and the European Economic Area (EEA). If technical support or cloud distribution necessitates data routing outside the UK, we ensure adequate safeguards (such as UK International Data Transfer Agreements and standard contractual clauses) are strictly maintained.

We retain technical server logs for a maximum period of 90 days for cybersecurity defense and diagnosis, after which logs are automatically purged or anonymized. Inquiries received via our contact form are retained only for as long as necessary to address your communication.

As a data subject in the United Kingdom and EEA, you hold specific statutory rights regarding your personal data:

• Right of Access: Request confirmation and copies of any personal data we hold about you.
• Right to Rectification: Request correction of incomplete or inaccurate information.
• Right to Erasure ("Right to be Forgotten"): Request deletion of your personal communications data.
• Right to Restrict Processing: Request suspension of data processing under specific circumstances.
• Right to Object: Object to processing founded upon legitimate interests.

To exercise any statutory right, please submit a request to RiverActive@proton.me.

RiverActive Game is strictly intended for individuals aged 18 and older. We do not knowingly solicit or collect personal information from individuals under the age of 18. If we discover that personal data of a minor has been transmitted to us, we will immediately delete such data from our records.

If you have questions regarding this Privacy Policy, wish to exercise your data privacy rights, or need assistance, please contact our Data Protection Officer:

You also have the right to lodge a formal complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk.